FollowG integrates with ONDC Network to boost business of electronics retailers

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FollowG, a B2B retail solutions provider, has launched a seller app tailored for the Open Network for Digital Commerce (ONDC). This app aims to support small and medium-sized electronics retailers across India by connecting them with buyers nationwide via the ONDC Network.

Founded by industry veteran Poonam Gugale in early 2022, FollowG offers an integrated retail operating platform powered by AI that connects brands, retailers, and consumers.

The platform features a B2B app, a cloud-based ERP system, support for ONDC Network integration, along with Retailer Credit. This addresses critical challenges faced by small and medium-sized retailers in the digital age.

The company aims to empower retailers and enhance their sales, purchase and operations through its comprehensive digital and physical distribution system. To achieve this, FollowG is implementing blockchain, IoT, AI, and advanced technology across India.

These solutions optimize operations, enhance profitability, and facilitate seamless digital transformation. FollowG’s cutting-edge, comprehensive platform offers a user-friendly interface, robust features, and integrated tools to streamline operations, manage inventory, and fulfill orders efficiently.

“FollowG by integrating with ONDC Network is democratising e-commerce in India by providing a level playing field for electronic sellers. Our goal is to simplify the technology play for electronic retail which is biggest industry in E-commerce and retail in India and make it accessible to stakeholders at an affordable cost,” said Poonam Gugale, CEO of FollowG.

She added, “We believe ONDC Network has the potential to transform the industry. FollowG is committed to contributing to the success of ONDC Network by empowering manufacturers and retailers with the tools they need to thrive.”

By partnering with FollowG, the retailers can sell across India through their stores and online via ONDC Network. These retailers carry more inventory than the combined inventories of sellers of all significant e-commerce platforms.

FollowG’s Seller app is a key link between sellers and India’s vast market through the ONDC Network. With FollowG, businesses can quickly join the ONDC Network, set up stores, create product catalogues, and seamlessly start selling through buyer apps like Paytm.

In addition to its core seller app, FollowG offers white-label solutions for electronic brands seeking to establish their presence on ONDC Network. This strategic approach is expected to attract major players in the electronics market and further strengthen FollowG’s position within the ONDC ecosystem.

FollowG has sold over 70,000 mobile phones through its B2B platform and achieved a GMV of Rs 336 crore within a year of its B2B App launch with PAT positive.