Dressfolk secures fresh funding led by Eternal Capital, Mamaearth’s Ghazal Alagh, among others

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Dressfolk, celebrated as one of India’s most loved handloom clothing brands, has secured a fresh round of undisclosed funding led by Eternal Capital, along with prominent D2C founders Ghazal Alagh (Founder, Mamaearth) and Dhruv Koli (Founder, Boba Bhai), with participation from Nobody Ventures and Eagle Wings Ventures.

Additionally, 3 Peaks Ventures also joined the round while existing investors All In Capital, Sidhant Keshwani (of Libas) and Vidur Kataria (of Master Chow) doubled down their trust in the brand.

Nitin Mehrotra, Dressfolk’s founder and CEO said “Dressfolk focuses on marrying design and comfort, which deeply resonates with our customers. Wearing authentic handlooms and craftsmanship is a matter of pride for the people and the newly raised funds will enable us to rapidly expand our offerings beyond sarees and build a broader portfolio of contemporary Indian wear.”

While many new-age fashion brands focus on fast fashion trends. Dressfolk saw a gap in the market for quality Indian wear for people over 25 that is timeless and classic. By introducing differentiated designs in natural, handwoven fabrics, the brand has introduced a fresh take on Indian wear, slowly replacing the age-old ones made in synthetic fabrics.

“Our conviction in Dressfolk comes not only from their unique business model, which places Bharat and its artisanal heritage at the core, but also from their stellar team, led by Nitin, whose deep and contextual experience gives the company an edge over its peers.” – Dhruv Dhanraj Bahl, Managing Partner at Eternal Capital.

Besides its website, the brand has scaled its distribution through leading marketplaces such as Aza Fashions, Nykaa, and Myntra, while also hosting pop-ups across India.

Having grown close to 200% in FY24, the brand has an AOV of over INR 7,000 and is on a mission to modernise timeless Indian weaves while empowering the local weavers community. Currently, it collaborates with a network of over 800 weavers and 120 artisans across six states.

Dressfolk aims to take Indian handloom global by expanding into international markets through a brand-new international website. The brand’s low order return rate is a testament to the deep customer love and trust it enjoys, including from A-list celebrities. Dressfolk’s long-term vision is to build the most desirable destination for high-quality Indian handlooms and crafts.