Building material e-supplier Mistry Revolutionizes $32 billion Modular Furniture market with India’s First Custom-Finished Boards

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Mistry.Store, a leading one-stop platform for building materials in the NCR region, has launched India’s first custom-finished boards for the modular kitchen segment.

Enstiva, the custom finished boards, offers pre-pasted boards in a wide variety, will revolutionise the modular furniture making process for architects, interior designers, furniture manufacturers, contractors in India.

Founded in 2022, Mistry.Store has become a trusted partner for over 3,500+ building professionals, offering a comprehensive range of building materials. Now, with Enstiva, the company is taking the industry a step further.

“We are excited to introduce Enstiva as a game-changer for India’s design and construction community,” said Mr. Vaibhav Poddar, Co-founder at Mistry.Store.

“Large majority of boards today are pressed in-house by Professionals, which consumes significant time and cost. Plus, readily available choice are extremely limited with the rest having a lead time of 3-4 weeks. We want to address these pain points by offering a comprehensive solution. Our finished boards provide a time-saving and cost-effective alternative. Professionals can get finished boards customised to their choice of board and finishes without compromising on cost, quality or lead times. Enstiva’s collection features diverse finishes and textures, catering to a wide range of design preferences. From timeless melamine to contemporary acrylic, there’s a perfect board for every project,” he added.

Enstiva boards offer pre-pasted convenience, saving time and effort with ready-to-use boards. Choose from over 100+ stunning shades for extensive customization. Experience exceptional durability and flawless finishes with unwavering quality. Select the perfect board for your specific project needs from multiple board options. Enjoy custom board production in just four days with rapid turnaround.

By partnering with Enstiva, professionals can gain a significant advantage. They can streamline their workflows, reduce project timelines, and achieve exceptional results.

With Enstiva, the possibilities for stunning and innovative design are limitless.
The launch of Enstiva pre-laminated boards puts Mistry.Store at the leading edge of a growing market trend.

This revolutionary product empowers interior building professionals in three key ways: first, by eliminating manual lamination with pre-pasted boards, it reduces hassle and saves valuable time and effort.

Second, the incredibly fast four-day turnaround for custom boards significantly shortens production timelines. Finally, Enstiva offers a wide range of high-quality pre-finished options, ensuring premium finishes for any interior design project.

Mistry.Store is confident that Enstiva will not only strengthen brand loyalty among existing customers in the NCR region but also propel them towards national expansion. With a robust setup capable of producing over 1,000+ boards daily, they anticipate a 20x growth in the next financial year with an estimated sale of approx. 25,000+ boards a month.

Enstiva, by Mistry.Store, promises to reshape the furniture making landscape in India, empowering professionals to create exceptional spaces with unmatched efficiency and ease.

Pre-laminated boards are dominant in the furniture and interior design sectors in the developed world. The share of pre-laminated boards in Europe is 70-80%, while in the US it is 60-70%. The primary drivers for the same include – high penetration of modular furniture, demand for superior finishes, increasing standardization and higher labour costs.

India is still developing in this area with only 20-25% of the boards sold as pre-laminated. However, with the increasing penetration of modular furniture, rise of organised retail players, and increasingly discerning customers the market share for pre-laminated boards is expected to rise to 40-50% over 3-5 years. Furniture market in India is estimated at USD 32bn, with modular furniture representing a significant portion of this market.

In 2022, Mistry.Store raised $2.5 million in seed funding led by Omidyar Network India, Waveform VC and Bharat Founders Fund. The company is now looking to expand to more cities. Mistry.Store will use the funding to transform home-building material purchases by creating an end-to-end eco-system and build technology solutions for home interior Professionals and their homeowner customers.