Bamboo based kids clothing brand Kidbea signs 10 TV actors as brand ambassadors

Kidbea, India’s fastest-growing sustainable kids’ fashion brand, has announced a strategic collaboration with ten celebrated Indian TV actors as Brand Ambassadors for 2025. This partnership aims to enhance Kidbea’s mission of promoting sustainable, chemical-free, and eco-friendly clothing for children, reaching millions of households across the country.

Through this partnership, Kidbea aims to achieve ₹100 crores in revenue for the fiscal year 2026. The company plans to expand into multi-brand outlets (MBOs) across major cities and launch exclusive brand outlets (EBOs) in metropolitan areas. This initiative will provide customers with a firsthand experience of our super-soft and sustainable clothing products.

1.Shrashti Maheshwari – CID, Adaalat, Thapki Pyar Ki

2.Leishangthem Tonthoingambi – Resurrection Amamba Sayon, Eewai

3.Ruchi Savarn – Kumkum Bhagya, Kundali Bhagya

4.Rajshri Rani Jain – Suhani Si Ek Ladki

5.Giriraj Kabra – Meri Aashiqui Tum Se Hi, Kundali Bhagya

6.Shwetha Bandekar – Chandralekha

7.Pooja Joshi Arora – Yeh Rishta Kya Kehlata Hai

8.Meenakshi Rathod – Naal, Aboli

9.Shalu Melvin – Chandanamazha, Swami Ayyappan

10.Madhumitha H – Jai Hanuman, Piriyadha Varam Vendum

Recognized for their influential roles on Indian television, these actors reflect various regional and cultural communities. Partnering with Kidbea will enhance the brand’s visibility across India and encourage families to adopt a sustainable lifestyle.

Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, Kidbea specializes in creating bamboo plant-based, skin-friendly, and comfortable children’s apparel. Kidbea’s products effectively tackle issues such as discomfort, skin rashes, and food spillage in newborns by providing GOTS (Global Organic Textile Standard) certified clothing that is environmentally friendly and gentle on children’s skin.

“We are thrilled to welcome such influential and talented personalities to the Kidbea family. These actresses represent the essence of diversity and resonate with audiences across regions, perfectly aligning with our vision of reaching every corner of India with sustainable and chemical-free kids’ fashion. At Kidbea, our mission is to create a healthier planet for the next generation, and this partnership is a significant step toward achieving that goal,” Kidbea founders said in a joint statement.

With a strong presence in India, UAE, Bahrain, and Australia, Kidbea has been revolutionizing the sustainable fashion industry and is on track to become a global leader in the market. This initiative is part of the brand’s larger strategy to combine product innovation with impactful marketing to further solidify its leadership in the sustainable kids’ fashion space.

In January, Kidbea raised $1 million in a Pre-series A round led by Venture Catalysts, with participation from Agility Ventures, BestVantage Investments, notable entrepreneurs like Nitish Mittersain, Dr Ritesh Malik, Sandeep and Upasana Agarwal, Dr Shriram Nene, Ashok Bahadur, angel investors, and Japanese actor Hiro Mizushima.