With Rs. 4 lakh, two friends launched ‘Cosmofeed’ to help creators monetise contents, made Rs. 200 crore turnover in 2023

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Unknown to each other, Vivek Yadav and Vishnu Pathak, crossed their paths in an event and became good friends. While exchanging business ideas they came across an idea about starting a digital platform for digital entrepreneurs to run and grow their businesses seamlessly. Hence, the duo launched Cosmofeed in 2021. In less than two years, it has already made Rs. 200 crore in turnover.

Empowering Indians had an exclusive conversation with Cosmofeed co-founder Vivek Yadav to chronicle the journey of Cosmofeed.

While researching on various business ideas, Delhi based Ex-investment banker Vivek Yadav and techy Vishnu Pathak found that small digital entrepreneurs such as sellers, coaches, educators face a huge challenge to discover tools, build communities, and monetize their content.

Determined to tackle the challenge, the duo friends toiled away day and night to build a digital platform called Cosmofeed and launched it in December 2021. They initially invested Rs. 4 lakh on the same which was their savings from the corporate jobs they have done for years. Interestingly, Vivek and Vishnu worked on the business from home for the initial six months.

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Explaining about the platform, Vivek said during the conversation with Empowering Indians, “Cosmofeed is a platform (Smartphone app) which gives creators tools and infrastructure to launch their own products and services. Let’s say, you have built content around different topics and you have a following on the internet, then you can use our platform to monetise your contents via courses and webinars.”

He further added that digital entrepreneurs or creators don’t have to use any other tools to monetise and manage their customers’ database. Everything is done automatically on Cosmofeed.

For instance, you launch a webinar and promote it across your network. When customers start subscribing to your webinar, the Cosmofeed will take care of everything from customers payment, maintaining the list of customers and updating them about their plans and renewals etc.

“This automatic process reduces the efforts, time, and cost of the creators who otherwise would do all this stuff manually with the help of multiple resources and tools,” said Vivek. Cosmofeed charges around 10-12% from the creators when users make payments for a subscription.

To promote the platform, the friends-turned-business partners contacted thousands of small digital entrepreneurs or creators and asked them to use Cosmofeed for free. Since it is easy to use, the first 100 creators got onboard seamlessly. From there, the word spread and more creators began using the digital platform to monetise their products and services.

In the first three months, Cosmofeed had around 20,000 users and since then the users were doubling down month-on-month. “It’s been two years now and we have got close to around three million users signed up on our platform,” Vivek told Empowering Indains. He is a CEO of Cosmofeed, while Vishu is a CTO.

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So far, the platform has more than 25,000 creators spread across India. Users are those who use or subscribe to the services creators are selling on Cosmofeed.

As the number of users and creators increased, the financial growth of the platform also grew month after month. From December 2021 to March 2022, a business of Rs. 100 crore was done on Cosmofeed. This figure has been doubled down in the financial year 2022-23. “Out of the total business, Rs. 2.5 crore was made in revenue by us (Cosmofeed),” said Vivek. Now, they have an office in Gurgaon where 60 employees are working.

Vivek and Vishnu have raised Rs. 12.5 crore in seed funding which was led by growx ventures, Waveform Ventures, 9 Unicorns in March 2022. The whopping funding helped Cosmofeed grow exponentially.

“From India, for the globe. This is the major dream for us. Cosmofeed will be the very strong creators’ brand from India for the globe,” signed off Vivek Yadav.