All posts by : Empowering Indians

Krvvy, India’s first new-age functional innerwear & shapewear brand for women, has announced that it has raised Rs 6.1 crore in funding in a pre-seed round co-led by Titan Capital and All In Capital.

Other angel investors, such as Nikita Gupta (Co-founder of Housepital), Emmanuel Suraj (CEO of DefinEquity), Anuj Jain (VP of Investwell), and Anubhav Arora (Head of Credit at Metalbook), also participated in the round.

Founded by two engineering graduates Yash Goyal and Anant Bhardwaj in May 2024, Krvvy (pronounced Curvy) aims to redefine the innerwear experience by offering high-quality, innovative products that cater to Indian body types with a focus on comfort, and inclusivity.

Innerwear solutions tailored for Indian women. Krvvy’s brand ethos revolves around listening to customer feedback to effectively address their unique needs and creating seamless yet functional garments.

With fresh funds, the D2C brand plans to expand its online and offline presence nationwide, primarily serving Indian women. Currently, Krvvy sells its products mainly through its website and major marketplaces such as Amazon and Myntra.

“We are thrilled to welcome Titan Capital and All In Capital to our mission of redefining the women’s innerwear industry through innovative designs focused on functionality and comfort. This funding will primarily be allocated to research and development, allowing Krvvy to expand its product range and introduce innovative functional innerwear products to the Indian market,” said Yash Goyal, Krvvy’s Co-founder and CEO, a former investment banker.

Krvvy is filling a major gap in the market by focusing on practicality and comfort in its designs. It caters to the increasing demand for shapewear among Indian women, a category that has experienced significant growth in Western markets.

Titan Capital spokesperson said, “With a sharp focus on combining functionality, comfort, and style, Krvvy is transforming the women’s shapewear and innerwear market.
Yash and Anant’s ability to iterate fast and stay close to the consumer’s needs makes us confident in their ability to redefine this market.”

“Lately, Indian female consumers have started prioritizing function and comfort over fashion when it comes to innerwear, influenced by personalized options, increased awareness, and the growing movement of body positivity. Conversations around investing in quality products are also driving this shift. With these rising trends, we believe that Krvvy’s designs can potentially disrupt India’s women’s innerwear market, which is currently valued at over ₹50,000 crore. Krvvy has already achieved impressive growth, with a 40-fold increase in less than a year, and is well-positioned for significant future expansion,” added Aditya Singh, Co-founder of All In Capital, a leading early-stage micro-VC.

Krvvy’s product portfolio includes bras, underwear, and shapewear, all designed with a solution-first approach that emphasizes on comfort, functionality, and style. As the brand prepares for its next chapter, it remains committed to empowering women through thoughtfully designed innerwear that supports their lifestyle choices.

Poshn, a pioneering company dedicated to simplifying the food value chain, has announced the appointment of AnitKunj Gupta as Senior Director – Finance & Accounts. With nearly two decades of expertise in financial planning, FMCG sourcing finance, and strategic advisory, Anit’s appointment is poised to transform Poshn’s financial framework and propel the company toward becoming a global leader in the food value chain system.

AnitKunj Gupta brings unparalleled expertise in the food supply chain sector, having worked closely with SMEs to optimize operational efficiencies and drive profitability. His deep understanding of the intricacies of the food value chain, combined with a proven track record in streamlining processes for small and medium enterprises, positions him as an invaluable asset for Poshn’s ambitious growth trajectory. He has held senior finance roles in industry leaders like Zydus Wellness, Whirlpool Corporation, Udaan, and Carlsberg Group.

Shashank Singh, Co-founder of Poshn, said, “We are thrilled to welcome Anit to the Poshn family. His extensive experience in the food supply chain and his work with SMEs in the sector will be instrumental in reshaping Poshn’s future. Anit’s expertise, particularly in FMCG and sourcing finance, will solidify our position as a global leader in the food value chain. With his leadership, we are confident of achieving sustainable growth, operational excellence, and delivering unmatched value to our stakeholders.”

AnitKunj Gupta, Senior Director – Finance & Accounts, Poshn, said, “I am delighted to join Poshn at such a pivotal phase of its journey. Poshn’s mission to simplify the food value chain resonates deeply with my professional ethos. I look forward to leveraging my experience in food supply chain finance and working with SMEs to build robust financial systems and contribute to the company’s expansion across global markets.”

Founded by Shashank Singh and Bhuvnesh Gupta in 2020, Poshn provides comprehensive, full-stack solutions for wholesale agro-commodities, offering a seamless commerce platform that connects wholesale buyers, millers, and stockists. With a strong focus on innovation, Poshn is dedicated to organizing and optimizing the food value chain while upholding the highest standards of governance and operational excellence.

To date, the company has successfully raised $8 million (approximately ₹65 crores) in equity and an additional $8 million in debt. its pre-Series A round, co-led by prominent investors Prime Venture Partners and Zephyr Peacock India.enabling it to empower small and medium enterprises (SMEs) and optimize food supply chain across the country. As an extension to their existing business the company is aggressively looking to build is Private label business and expand in new geographies.

Anit’s appointment underscores Poshn’s dedication to strengthening its leadership team and driving innovation. With his vast expertise in food supply chain finance and his work with SMEs, Anit will play a crucial role in shaping Poshn’s future and positioning it as one of the biggest global players in the food value chain.

Beyond his professional accomplishments, Anit is known for his love of driving, his strategic thinking as a chess enthusiast, and his lively personality, reflected in his passion for comedy.

SS Tractor Factory Private Limited, known as Tractor Factory, has announced that it has raised ₹4 crore (around $500,000) in funding in a pre-seed round led by early-stage investment firm All In Capital.

Several marquee investors, including Bharat Founders Fund, Devc, and family offices such as Dhingra Partners Prosperity Trust (associated with the Kirloskar Generators family office), participated in the round. Additionally, angel investors like Samir Sood (Founder of Venture Highway), Abhishek Goyal (Founder of Tracxn), Aayush Phumbra (Founder of Chegg), and Puneet Kumar (from Steadview Capital) also joined the fresh investment.

Founded by IIT and IIM alumnus Shailesh Tiwari in 2024, Tractor Factory aims to become India’s leading platform for buying and selling pre-owned tractors and farm equipment to address the uncertainties and risks prevalent in the current market.

The company plans to use the funds to enhance its technology, expand its market reach, and improve customer experience. These efforts will facilitate a smoother transaction process for farmers.

“We have seen the challenges that mid-income farmers meet due to the lack of access to reliable, low-cost tractors, contributing to generational poverty. At Tractor Factory, we aim to address this issue and are pleased to have the support of credible investors who believe in our mission. We aimto generate ₹1000 crores in revenue over the next three years,” said Shailesh Tiwari, who has over a decade of experience in the tractor and farm equipment industry.

He added that the company aims to eliminate the uncertainties involved in transactions, thereby empowering small landholding farmers who often struggle to buy reliable used tractors from broker-driven, unfragmented sources.

Tractor Factory offers an omnichannel marketplace that caters to farmers’ mechanization needs by making buying and selling used tractors more accessible and affordable.

On the rationale for investing in Tractor Factory, Kushal Bhagia, Founder of All In Capital, said, “India is largely an agri-dominated economy. However, more than 95% of farmers in the country fall under the middle-income category and do not have the resources to buy new tractors, thus limiting their production capacity. Tractor Factory is solving this major problem and addressing the vital needs of small farmers nationwide.”

To this, Samir Sood, Founder of Venture Highway added, “Pre-owned tractors constitute a $10B market in India that remains untapped and unorganized. Shailesh and his team at Tractor Factory possess a remarkable understanding of this sector, positioning themselves to lead the transformation of the landscape for farmers.”

Premium travel company Joy n Crew has strengthened its leadership by welcoming two industry stalwarts who played pivotal roles in the legacy of Cox & Kings, one of the world’s oldest travel brands with over 150 years of history.

Sangram Ghorpade, the former Senior Vice President at Cox & Kings, has been appointed as the CEO of Joy n Crew. With a career spanning over two decades, Sangram was instrumental in scaling Cox & Kings’ retail footprint, expanding into Tier 1 and Tier 2 cities, and developing strategic alliances across international markets. Under his leadership, the franchisee network grew from zero to 170 outlets in just a decade, contributing over 25% year-on-year growth in sales and profits. His visionary approach transformed operational efficiency, created innovative travel offerings, and fostered enduring customer relationships.

Speaking about his new role, Sangram said, “My passion for travel stems from its ability to create lasting memories and build meaningful connections. At Joy n Crew, we aim to deliver experiences that are both extraordinary and accessible. By focusing on the finer details—from curated itineraries to seamless service—we’re committed to redefining premium travel. My strategy will focus on blending innovation with personalized service to grow our reach while remaining true to the ethos of thoughtful travel.”

Joining Sangram is Abhinav Chandra, who will take on the role of Chief Service Delivery Officer in February 2025. Abhinav, a decorated service quality leader, brings over 22 years of experience across the telecom, fintech, and travel industries, including a transformative tenure at Cox & Kings. During his time there, he spearheaded customer experience initiatives that significantly improved service operations and delivery. Abhinav’s expertise in Six Sigma methodologies and digital transformation strategies has earned him accolades, including the Pinnacle Star Award for exceptional performance.

Abhinav expressed his enthusiasm for his role, stating, “Joy n Crew is poised to redefine how we experience travel. I look forward to driving service excellence, building trust, and fostering innovation that enhances customer satisfaction. Travel is about the details, and I’m excited to ensure every touchpoint reflects the care and quality our customers deserve.”

Speaking about the new appointments, Pragya Adiraj, Founder of Joy n Crew, said, “Bringing Sangram and Abhinav on board marks a significant milestone for Joy n Crew. Both are seasoned leaders with a proven track record of delivering impactful results, particularly during their time at Cox & Kings. Their expertise, strategic vision, and customer-first approach align perfectly with our mission to make travel extraordinary. We are confident they will play a pivotal role in shaping the future of Joy n Crew and delivering unparalleled experiences to our customers.”

Veera, the innovative mobile internet browser is thrilled to unveil new features bridging web2 and web3 for a truly rewarding internet experience. With the introduction of a built-in universal web3 wallet (essential for engaging with web3 apps, receiving and collecting web3 tokens) that works across multiple chains, a web3 app store which curates the best apps and a new look to the existing UI and UX, users will now get a more holistic browsing experience that’s seamless across both web2 and web3. Additionally, the enhanced rewards engine now offers redemption options across both web2 and web3, making Veera the ultimate browser for the modern internet.

Highlighting Veera’s vision, Arjun Ghose, Founder, Veera, said, “Until now, the Web3 and Web2 worlds have often been at odds, creating barriers for users who wish to explore decentralized applications (dApps) in a user-friendly manner. Traditional browsers frequently require extensions for Web3 projects, leading to a fragmented user experience. Veera is focused on removing these barriers while building a convenient journey for customers and improving user confidence while exploring the best of what the internet has to offer.”

Veera’s industry-leading features, including advanced ad blocking, robust security, speed, and a gamified daily rewards system that lets users earn redeemable points, have already set it apart. With popular additions like a sports widget, casual gaming, and AI-powered news summarization, Veera now takes a bold step forward by introducing its Web3 features, including:

A built-in universal wallet that enables seamless collection and management of digital tokens across multiple chains while providing easy access to Web3 applications. Acting as both a secure storage solution for digital assets and a single sign-on for the Web3 ecosystem, this wallet simplifies your journey in the decentralized world.

A dedicated app store to facilitate easy discovery and access to various applications within the web3 world so that you are on top of the latest trends and developments within the space.

On launching Veera Web3, Arjun Ghose, Founder of Veera, said, “At Veera, our mission has always been to make it easier for users to harness the power of the internet and utilize it to better their lives. We envision our latest browser release as a transformative bridge connecting the traditional Web2 landscape with the emerging possibilities of Web3. We aim to create a seamless environment where users can effortlessly explore decentralized applications, engage with new technologies, and participate in the evolving digital economy—all while enjoying the familiar conveniences of a modern browser. With Web3, we are not just enhancing browsing; we are redefining how people connect, transact, and interact in the digital realm.”

Sukhdeep Bhogal, COO & CPO, Veera, added, “The launch of our Web3 features marks a pivotal moment for Veera, and also for the web3 ecosystem. This is the first time that a player has incorporated all the essential elements in a single platform to create a unique web3 discovery engine – with the wallet for login and storage, the web3 app store for listing and the browser for information discovery. We are dedicated to simplifying the complex user experience in the Web3 ecosystem, making it more accessible for everyone. Our goal is to create a platform that not only meets user needs but also elevates their overall browsing experience.”

With a current user base exceeding 3 million in India alone, Veera has achieved organic growth with minimal marketing spend. Backed by leading venture capital firms, including 6th Man Ventures, Folius, and Ayon, Veera is well-positioned to drive significant advancements and redefine user experiences in the evolving Web3 landscape.

Sydney based Enterprise solutions provider for banking and financial services, Enteruptors, has entered the Indian market with its innovative DxEVP enterprise platform that can be accessed through the Microsoft Commercial Marketplace.

Founded in 2012, Enteruptors is excited to provides DxEVP, its world first Enterprise Value Planning platform. DxEVP is a private cloud-based platform that integrates risk, value, compliance management solution for institutions. Enteruptors aims to penetrate the Indian BFSI and fintech segment through its DxEVP enterprise platform enabling smart decision-making and driving better outcomes for organisations.

DxEVP will digitally and AI transform the expanding middle office, enhancing strategic analytics, boosting compliance, mitigating risk and growing value. With leaders under pressure to get results, reduce costs, and avoid compliance breaches, they need immediate decision inputs designed for their strategic needs that help them to meet objectives and stay out of trouble.

DxEVP is making a significant impact on the bottom line for companies by enhancing the effectiveness of knowledge workers who play a crucial role in decisions across risk, compliance, and strategic commercial objectives. This is not possible with last century spread sheets and dashboard tools prevalent today.

“We are thrilled that Microsoft has made it possible to bring critical solutions like DxEVP to India,” said David Jordan, CEO of Enteruptors. “Our platform, with its advanced systems and embedded AI, enables BFSIs to address pressing needs related to cost, margin, risk, regulation, and the retention of skilled staff.”

Enteruptors helps institutions replace outdated legacy systems with advanced AI-embedded solutions, ensuring data security. The DxEVP platform consolidates extensive work and various tools into efficient AI applications that deliver rapid results.

It’s estimated that $1.2 trillion in productivity is lost due to ineffective tools. DxEVP transforms report creation into knowledge gathering that enhances decision-making. This platform can increase productivity by up to 300%, boost profits, and reduce risks.

There are about 300,000 banking institutions around the world, of which 30,000 make up the addressable market for Enteruptors.

40%-70% of knowledge workers time is wasted on menial tasks due to inadequate systems that cannot keep pace with demand for more advance decision analysis. Enteruptors has worked in India before and is looking to tap into this opportunity to scale up through the Microsoft marketplace.

Enteruptors addresses a complex market segment facing a skills shortage due to international banks outsourcing to India and the roles becoming more stressful. It offers solutions to urgent problems and brings valuable industry knowledge and experience that many competitors lack.

Enteruptors is currently part of the Accelerator program by Afthonia Labs, India’s first and only fintech incubator, in collaboration with Investment NSW

Afthonia Labs, founded by entrepreneur Tanul Mishra, supports aspiring entrepreneurs by refining their vision and goals through personalized programs. It focuses on three pillars: knowledge, corporate, and access to capital, with guidance from a global panel of advisors and mentors.

This collaboration aims to empower Australian scaleups to enter and thrive in the Indian market over a six-month period.

The Australian and Indian governments are enhancing trade ties through initiatives focusing on fintech and cybersecurity. The program offers tailored support to each startup, maximizing their chances for long-term success in India.

Bengaluru-based Avanti Finance (“Avanti”), a technology-led NBFC focused on financial inclusion, has secured USD 14.2 million (INR 120 crores) equity funding from Dia Vikas Capital, existing investors IDH Farmfit Fund, NRJN Family Trust, Rabo Partnerships and select HNIs. The company’s early investors include The Bill & Melinda Gates Foundation, Oiko Credit & Nomura.

Dia Vikas Capital is a subsidiary of Opportunity International Australia, which partners with Inclusive financial service providers with innovative, sustainable, resilient, scalable solutions that address the complex nature of poverty and leverage digital technologies to scale and sustain them.

Avanti Finance previously raised $24 million in a Series B funding round in April last year. With the current funding, the total amount raised till date stands at around USD 80 million.

Rahul Gupta, CEO of Avanti Finance, said, “We are delighted to have Dia Vikas Capital partner in Avanti’s journey to usher in a next-gen financial inclusion platform that is focused on creating sustainable livelihoods for the next 100 million households that are un/underserved . The repeat investment from our existing shareholders is also a strong validation of our transformational asset light and capital efficient model . This growth capital will be used to increase our loan book, further strengthen the capabilities of our deep tech platform for ongoing innovation of frictionless credit for our customers and augment our channels in both rural & urban segments.”

Arpita Pal Agrawal, MD & CEO of Dia Vikas Capital stated “We are really excited to partner with Avanti with their vision and work to create impact at scale across India by combining the power of technology and a curated network of diverse partners to offer hyperlocal, crowdsourced , fit for purpose loan products to enhance financial well being of low income households”

Avanti Finance launched in 2018 and offers small-ticket loans primarily for income generation, working capital to micro enterprises and has made an encouraging foray in the urban gig worker segment. The company has developed a diversified , asset light and unique distribution network of curated partners consisting of smaller financial institutions, agtech players and fintech partners that collectively originate and serve its customers at over 700 branches spread across 27 states , 430+ districts. It is a leader in co-lending for the microfinance segment and has partnered with reputed financial institutions for the same that makes it both scalable and capital efficient.

Avanti has demonstrated strong growth having served 900,000 low income households with an AUM of INR 1640 crores. 90% of its borrowers are women served via an assisted technology model , with loan products carefully designed to mirror livelihood specific cashflows enabled by Avanti’s deep tech and highly agile platform.

Unitus Capital acted as exclusive financial transaction advisor to Avanti and Abhiraj Krishna Associates acted as the legal advisors to Avanti.